better
digestion/smaller,
firmer #2s
Increased
energy
& vitality
relief from
food
sensitivities
NOTHING IS FRESHER THAN RAW
Improved
skin and coat
more mealtime
excitement
Improved
Weight
REDEFINING FRESH
FOOD FOR PETS
Our brand is evolving, but our promise to provide the highest-quality natural nutrition remains the same. Instinct is founded on the belief that pets deserve the freshest food — and nothing is fresher than raw
Instinct: The FreshRaw Brand
At Instinct, we make it easy to add raw to any pet’s routine. Our thoughtfully crafted & impressive range of recipes are designed to fit every pet, every preference, and every lifestyle—because raw doesn’t have to be all-or-nothing to deliver real benefits.
FreshDried Meals
FreshDried Meals
Shelf stable raw meals freeze-dried for convenience; an easy upgrade from kibble.
Boosted Kibble
Boosted Raw Nutrition
Boosted Raw Nutrition
Boosted Kibble
Protein packed kibble combined with freeze-dried raw bites — a better way to feed kibble.
RawBoost Mixers
Boosted Raw Nutrition
Boosted Raw Nutrition
RawBoost Mixers
An easy way to add raw to any food for protein, taste and nutrition.
RawBoost Mixers
Boosted Raw Nutrition
Simple Raw Nutrition
Raw Coated Kibble
Kibble coated with freeze-dried raw.
Wet Food
Wet Food
Wet Food
Wet Food
Kibble coated with freeze-dried raw.
Our Favorites
At Instinct, we are proud of all our recipes. But if you want to know what we feed our
own pets, we’ve rounded up a few of our favorites.
own pets, we’ve rounded up a few of our favorites.
FreshRaw Meals Grass-Fed Beef Recipe Dog Food
FreshRaw Meals Dog Food Recipe Sampler
